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Investments were traditionally focused on two axis, potential profit and risk. The relationship was close to linear, meaning that projects that could bring larger profits normally came with larger risks. For most private equity houses and venture capital businesses every investment was a balance between the two, how to minimize risk and how to maximize profits.
Neurotical Ideas Ltd believes in social investing, which also is called ethical investment or sustainable investment. The difference between traditional investment and social investment is that a new axis is added to the equation, the axis of social impact. Social investment brings about long term social change in that resources are allocated to efficient and profitable companies that can continue to grow and prosper, but at the same time bring benefits to the local communities and the population in general. Neurotical Ideas Ltd encourage both companies and investment projects to take the social impact into consideration. This belief comes from the experience that companies that work in close partnership with its local communities, the environment and its staff tend to be more profitable, have more committed employees and have more loyal customers.
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